I help organizations take complex, ambiguous problems and turn them into services, products, and strategies that actually work in the real world. My work spans service design, product strategy, AI readiness, and large-scale organizational change, grounded in deep human-centered practice and systems thinking.

With 25+ years of experience, I specialize in concept-to-impact work: clarifying the right problem, aligning stakeholders, and mobilizing cross-functional teams to deliver outcomes that matter. I am often brought in when the stakes are high, the path is unclear, and collaboration is the difference between progress and paralysis.

I bridge human needs, organizational constraints, and emerging technology through research, facilitation, and rapid experimentation. My approach blends design rigor with practical execution, helping teams move from insight to action without losing nuance or integrity.

I am selective about the work I take on. I am here to solve the right problems, build durable systems, and help organizations make decisions they can stand behind.