Hello, I'm Erika

Service, product, and leadership expert. Human-centered facilitator, technologist, and leader with an endless drive for creative collaboration

I am a concept-to-customer strategist and planner who transforms ideas into real, customer-driven solutions. With 26 years of experience, I specialize in identifying problems, defining solutions, and mobilizing teams to deliver high-impact products and services. My expertise spans product strategy, service design, AI readiness, digital transformation, and cross-functional leadership.

I bridge the gap between customer needs and business goals, ensuring alignment and execution through rapid experimentation, process innovation, and high-stakes facilitation. I thrive in solving complex, ambiguous challenges in cutting-edge spaces, leveraging human-centered design, lean startup principles, and strategic influence to drive real impact.

I don’t want just any opportunity—I want to solve the right problems and drive meaningful change.

Places I've worked with and helped:

Signature Projects

These highlight my ability to lead innovation, drive execution, and solve complex problems.

NASA AI Readiness Initiative

Leading research, facilitation, and synthesis of NASA's agency-wide AI readiness initiative.

NASA External Collaboration

Deep-dive research and facilitation into how NASA works with external partners

Mural Smart Collaboration Tools

Developing new business initatives for the future of work and smart collaboration tools

Mural XR/VR Innovation

Creative direction, research, and prototyping of Mural+Meta VR collaborative work experiences

Intuit QuickBooks Billing Experience

Savings millions of dollars through effective root-cause remediation of customer service experiences

Intuit Partner Program

Program design, research, business modeling for Intuit QuickBooks 3rd-party partner ecosystem tiers

My Superpowers

  • Solving for complexity in ambiguous spaces
  • Product, service, and innovation strategy at scale
  • Influencing leadership & mobilizing cross-functional teams
  • High-impact facilitation & rapid decision-making
  • Experimentation, validation, & lean execution
  • Customer-driven problem-solving in high-stakes environments

What I'm looking for

I’m seeking Principal-level roles in Product Strategy, Design Leadership, or Digital Transformation where I can drive product building, influence, and process innovation:

  • Drive product building, influence, and process innovation
  • Solve for complexity in ambiguous, high-stakes spaces
  • Work in cutting-edge industries (AI, collaboration, enterprise SaaS, innovation labs)
  • Apply lean startup principles to validate hypotheses and drive impact fast