Hello, I'm Erika
Service, product, and leadership expert. Human-centered facilitator, technologist, and leader with an endless drive for creative collaboration
25 years experience in hands-on design contribution, 10 years of strategic leadership experience. Skilled in product strategy and design, service design, and design technology. I live in the nexus of design, technology, and business.
I am currently employed at NASA as a Digital Service Expert, where I help transform the application of customer experience, service design, and human-centered systems thinking within the missions and teams of the United States space program.
Previously, I created new-business initiatives at Mural, working on smart-canvas AI, and then XR/VR/AR in partnership with Meta. Before that, I spent 7 years as Intuit's first service designer and design technology leader.
I am the co-founder of Practical by Design and co-creator of the Practical Service Blueprint, and co-author of the hit book "Your Guide to Blueprinting the Practical Way."
If you see something you like, connect with me on LinkedIn, or just send a message!
I'm also the author of a 4-book space opera series.
Customers and Clients
My consulting, book, courses, and frameworks have been used in the world's most prominent companies, serving as a resource for product and service designers, strategists and consultants, product managers, and leaders across every sector, category, and continent.
If working with me interests you, feel free to reach out. I am always looking to collaborate and make a difference.
Book available right now: Your Guide to Blueprinting the Practical Way!
Our new book on the instantly-actionable fundamentals of modern, practical current-state and future-state experience blueprinting is available now!
See more about it at pbd.pub/guide!