Your Guide to Blueprinting the Practical Way

"Essential reading for anyone wanting to step into service blueprinting for the first time — or anyone who's been doing it a while and wants a more structured approach."

— Amazon Review

"Reading the new book right now and loving it. The practical approach will skyrocket your service design career."

— Reader Feedback

"Blueprinting helped me unpack and showcase an existing process and allow people to visualize the troubles of our users. It helped the business side create a new process."

— Principal Manager, Business Transformation, Government

"Amazing, simply amazing! From just a short course I was able to deep dive into processes within my organization and fully understand the problems throughout the journey, identifying tactical and strategic changes for improvement."

— Digital Transformation Manager, Gov. Services

"Practical Blueprinting gave me the right language to get the buy-in from leadership and stakeholders. The template was easy and allowed us to externalize things that were boxed up institutional knowledge and collectively raise the business acumen for everyone. That was priceless. The blueprint became a conversation piece driving healthy conversations and conflicts that elevated the quality of collaboration."

— Innovation Strategist, Consulting

"I am new to service design, and the course was very fluid and simple to understand. I was able to apply the method with an auto manufacturer in a 3-day workshop. The plan and ideation that came out of the effort were phenomenal and appreciated and owned by the CEO."

— Principal Consultant, Consulting

"It's easy to talk about customer journeys. It is difficult to map them. But using Practical Blueprinting makes it easier."

— Chief Service Officer, Information Technology Consulting

"As a lawyer, blueprinting helps me provide better services to my clients, and helps me think about how I create my own services in a frictionless manner."

— Partner, Law Firm

"We transformed our entire global talent-acquisition organization strategy using service design that started with a blueprinting session!"

— UX Researcher, Technology and Manufacturing

"I loved everything about the Practical Blueprinting course. It was well designed, and takes the method of the blueprint and strips away all the formalities to identify issues fast. The heat map effect allows for quick identification of what needs the most attention."

— Event Designer, Self Employed

"Blueprinting has helped us create rituals to eliminate silos and guarantee that our efforts are client-centered."

— Head of Design, Corp. Development and Digital Transformation

"The Practical Blueprint helped me enormously to design better interactions with clients of our commercial programs. Thanks to it, we improve satisfaction by more than 150%."

— Head of Sales Excellence, Global Marketing Firm

"I really enjoyed this course. It's not very often that you can get this in-depth look at how to use a methodology and to see it in action."

— Course Taker

"Practical Blueprinting provided me with a framework which I could use to engage my colleagues and add the right amount of friction to each step by forcing us to consider all the requirements to deliver it."

— Co-Founder & Service Designer, Healthcare Services

"Each section was easy and quick to digest, and I appreciate all the tools that you also include in the process of learning!"

— Course Taker

"This is a super accessible course. You did a great job of explaining simple ways to address complex problems. And using legos for the mock sessions is genius. All around, very fun and educational!"

— Course Taker

"Ultimately, blueprinting guided alignment within the department and what new resources were missing for new hires during onboarding."

— Service Designer, Travel Rewards company

"It brought teams together, broke down silos, and brought out empathy. It made people realize that there were many things that they did not know, and gave a focus on what to act on."

— Service Designer & Research Manager, Global B2B

"Loved it!! I thought it was the most practical course I've taken. I liked how you walked through the blueprinting process step by step. I feel like I can run a blueprinting process next week!"

— Course Taker

"The tone, style, and content in the course was really engaging. The process is a big improvement on how we were doing things, particularly because you took it all the way through making the results actionable. Thanks for that!"

— Course Taker