Complete redesign of Apps.com — the QuickBooks app marketplace for third-party integrations
Due to the sensitive nature of internal processes, detailed case studies, screens, and breakdowns are available for interviews and private discussions. Get in touch if you're interested in working together.
Apps.com, acquired by Intuit in 2000, had become outdated by 2017. The platform suffered from an obsolete tech stack, lack of mobile responsiveness causing Google SEO penalties, poor search functionality, and a confusing user experience resulting in high bounce rates.
User research interviews across three customer personas — small business owners, accountants, and developers. Established three core experience principles: surface relevant apps using customer data, optimize for mobile ad-hoc browsing, differentiate search versus browse. Pair-design methodology with simultaneous wireframing, high-fidelity mockups, and code prototyping. Mobile-first responsive HTML/SCSS prototype developed in parallel with visual designs. Iterative UserTesting.com validation at each stage.
Successfully launched on new platform meeting all performance expectations. Created transferable code package benefiting entire organization. The responsive grid system became a company-wide standard.