Design, development, and deployment of customer-facing partnership website and program touchpoints
Due to the sensitive nature of internal processes, detailed case studies, screens, and breakdowns are available for interviews and private discussions. Get in touch if you're interested in working together.
Design, prototype, and test an MVP partnership website by coordinating and guiding an external development agency on the Intuit mobile-first design and development process.
Content strategy following seven sequential steps — core benefit statement, Intuit's virtues from partner perspective, social proof via existing partners, prospect-focused benefits, in-depth program overview, individual tier introductions, and call-to-action. Plain, conversational tone conveying peer-to-peer partnership. Two-page MVP design within Intuit corporate design system. SCSS and Pug coded for Salesforce platform integration using mobile-first responsive grid.
Deep qualitative customer research set the trajectory for the entire program and strategy — framing this as fundamental business strategy rather than UX/UI research alone.